Monday, August 13, 2007
Company structure
We've decided on a company structure. A hybrid trust owning all the assets of MLTA, with us owning equal units in the trust. This way, we can sell off MLTA and not pay the usual company tax of 30%, but rather get taxed at our marginal rates. The reason for following this path is that the intent is to sell MLTA, not to earn an income from it. The most likely outcome (for any new web venture really) is that we generate a fair amount of traffic then get bought out by a large media company that can really leverage the advertising dollars. There's no point slogging away making a few bucks; the focus needs to be on quickly and cheaply building traffic and selling. The trust will also help us start any other businesses (I have loads of ideas :) and easily sell them too, without having to go through the hassle of setting up a company for each idea. This is especially cool because it reduces the cost of failure.
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