Monday, March 3, 2008

Upped ante

Google ads are providing lots of impressions, but not too many clicks. However, there's a reason behind this. My "targeted keywords" don't get hit too often, but the Gogle network (basically AdSense I think) provides over 300k impressions in a few days. So, the keywords are the most likely to provide clicks, and these aren't massively high for impressions (about 1k all up). All in all I'm fairly satisfied that AdWords are value for money, so I've decided to expand them but uppin the spend to $60 per month and added Australia, the UK, Ireland and Canada to my targeted countries. The other good thing is that the $60 is a monthly maximum, so it's not like I'll end up owing a ton of money if there's a rush of clicks :)

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