Tuesday, April 24, 2007

AdSense

I posted the following on Google's AdSense Group.
I think that AdSense is an awesome service but I think it currently lacks configurability from the content providers side. What I really think would be a useful feature, and someone please inform me if it already exists, is for content providers to be able to insert different "keywords" in the AdSense code to retrieve ads based upon those keywords, in a sense enabling "cross-sell" opportunities.

For example, let's say I have a website that sells widgets. I sell expensive widgets, and cheap widgets. As it stands now, I will get Google ads about widgets. What I would actually want is ads that appeal to different market segments, so I might want travel ads to appear on my expensive widgets pages and dating ads to appear on my cheap widgets pages. This could be accomplished by including the keywords "travel" in the code for AdSense on my expensive widgets, and "dating" for the code on my cheap widgets.

I'm sure that this change would not require much effort on Google's part, it could simply be an extension of what happens now with the search results on Google.com, but I think that this functionality will certainly increase the success of Google ads on many sites.
Here's hoping someone sees it, because it will really open up marketing possibilities on websites that I'm planning.

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