I'm currently building a business plan template that I will use to try and get funding for my various ideas. It will be geared at pre-seed/seed investors with the plan running through to exit. I will probably offer it for free from my consulting site just to get some visitors.
Of course, in my research I dug up a few things that I didn't realise, or rather that I knew but never really pursued properly. One was that I need to submit my websites to search engines. I always knew that I needed to do it, but I never really dug around into the nitty gritty. The other thing I found out is that it is very difficult to get good web traffic statistics. Alexa's stats are skewed to those users who have the Alexa toolbar installed, and other stat sites use similar methods.
Finally, I've found it very difficult to get numbers for revenue from web advertising to put in my plan. The simple fact is that it's impossible to estimate how much traffic your site will get and what the click rate on your ads will be. More news later.
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